Stress Relief
Filling the gap between medical and mental disease treatment with technology.

Most Doctor Visits are for Stress!

Stress is the leading reason why patients book a doctor’s appointment. And, research confirms that stress is a contributing factor in five out of the six leading causes of death from heart disease, cancer, stroke, lower respiratory disease, and accidents.

There are many evidence-backed therapies to reduce stress but typically are not addressed during a doctor’s visit, due to time allotment and lack of training to address it. In fact, medical professional’s purpose is to investigate symptoms with tests, diagnose and treat disease. Many tests reveal “absolutely nothing wrong,” yet the patient is obviously suffering.

Psychotherapists investigate, diagnose and treat mental disease and are consumed working with mental illness and addiction.

So, where do people go when they feel stressed out?  No where. Instead, most people attempt to suppress it, ignore it, abuse substances to relieve it, or use distraction to avoid it. So, there is a huge gap between physical and mental health that must be filled to help people learn life skills to cope with the reactions to life events, causing the Stress Response System to remain chronically active, leading to behavior problems and ultimately to disease. IAffirm fills this gap between medical and mental disease treatments to measure the impact of psychosocial events that cause stress and provide patients with evidence-based and effective treatment plans.

iAffirm is also commencing on its research and development of the Third-I app, a therapy session augmentation tool to identify core issues, leveraging existing BCIs (Brain Computer Interface) also referred to as MMI (Mind Machine Interface), DNI (Direct Neural Interface), and/or BMI (Brain Machine Interface). Third-I aims to interpret client responses to a line of questioning using machine learning, trained to differentiate between a truthful or untruthful answer. With Third-I, a core issue is identified and changed in one session compared to many or even years without resolution. iAffirm has licensed the Emotiv platform for its app development that includes brainwave analysis that will replace applied kinesiology, as an evidence-based solution.


IAffirm addresses the gap between medical and mental disease treatments to measure the impact of psychosocial events that cause stress and provide patients with evidence-based and effective treatment plans, by conducting research, education and care to the underserved.

How Adaptive Therapy Works

Typical Care Plan

04 Steps

01. Reflective Listening
Helping someone with personal issues requires trust. It takes time to develop trust and so the first visit is for that purpose and to collaboratively formulate a care plan that the patient believes he/she can be successful implementing. This is a 30-minute appointment.
02. Teach Techniques
Most people don't know very many techniques for reducing stress other than exercising, breathing and meditation. However, there are many others and based upon the patient's capability to follow through, techniques will be assigned to perform. This is a 45-minute appointment.
03. Introspection and Change
For those willing to make behavioral change will learn to use introspection for rooting out self-defeating beliefs and replacing them with positive, helpful beliefs. This work is the most powerful and is the core of Adaptive Therapy because adapting builds resilience. The focus of each session is to address the specific complaint that brought the patient in but follow-on sessions could be made for more chronic issues. This is a 60-minute appointment.
04. Follow-up
More than one full session may be required when addressing a specific complaint. We typically follow up to check-in via text, email or phone (patient preference) and then recommend another session, if needed. Follow-up is 15-minutes.


We provide access to Adaptive Therapy sessions for the under-served.  20% of all sessions booked are donated to this group.


We are innovators of change technology.

The transformation of healthcare that front loads stress reduction would not be complete without discussing new technologies that iAffirm is developing to improve well-being. Our change tools will leverage AI (artificial intelligence) and machine learning to assess and recommend stress techniques to reduce the need for medical appointments. This gives patients more control and empowers them to help themselves to improve their state of mind, when they need it.


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