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Reduce Stress

Prevent Disease


Up to 90% of doctor visits in the USA are stress-related.

With stress being the leading reason why patients visit the doctor, we believe it is prudent for Healthcare teams to invest heavily in teaching patients how to reduce stress and improve well-being.  There are many evidence-backed therapies to reduce stress but typically are not addressed during an office visit, due to time allotment and most GP’s are not trained to help patients with it.

Some physicians refer patients to a “counselor” but there is a stigma that the industry struggles with.  Why is this?  It’s because people think going to a counselor means that he/she has something wrong with him/her.  After all, why do people go to the doctor?  It’s because “something is wrong with them.”  iAffirm has reframed a therapist as a coach to help people reduce stress, teaching techniques to build resilience.  As a result people adopt the practice quickly because most people view stress as an exterior force and are willing get help to make “it” go away.

Also, pills are not in favor now because of the opiate crisis, for anyone experiencing stress when it can be reduced by identifying and changing belief systems that are creating it.  Doing so reduces disease and suffering, improves health outcomes, and reduces healthcare costs.

We at iAffirm train coaches to help patients identify and reframe core beliefs that induce stress. Some of the techniques applied include applied kinesiology, relaxation and affirmations to de-program and re-program self-limiting beliefs.

The process includes the reprogramming of core beliefs that are miss-aligned with current life events, goals, or desires, generating a sense of well-being that circumvents the stress response that causes disease.  We help patients improve his/her ability to successfully adapt to life’s changes, as they arise.

How Stress Response Coaching Works

Typical Care Plan

04 Steps

01. Reflective Listening
Therapy is personal and requires trust. It takes time to develop trust and so the first visit is for that purpose and to collaboratively formulate a care plan that the patient believes he/she can be successful implementing. This is a 30-minute appointment.
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02. Teach Techniques
Most people don't know very many techniques for reducing stress other than exercising, breathing and meditation. However, there are many others and based upon the patient's capability to follow through, techniques will be assigned to perform. This is a 45-minute appointment.
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03. Introspection and Change
For those willing to make behavioral change will learn to use introspection for rooting out self-defeating beliefs and replacing them with positive, helpful beliefs. This work is the most powerful and is the core of stress response coaching because change builds resilience. The focus of each session is to address the specific complaint that brought the patient in but follow-on sessions could be made for more chronic issues. This is a 60-minute appointment.
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04. Follow-up
More than one full session may be required when addressing a specific complaint. We typically follow up to check-in via text, email or phone (patient preference) and then recommend another session, if needed. Follow-up is 15-minutes.
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We are building our team now – please reach out.


We are innovators of change technology.

The transformation of healthcare that front loads stress therapy would not be complete without discussing new technologies that iAffirm is developing to improve well-being including the development of a “personal change agent” chatbot.  This change tool uses AI eye tracking and a machine learning engagement chatbot to assess and recommend stress techniques on the fly to reduce the need of medical appointments. This gives patients more control and empowers them to help themselves to improve their state of mind, when they need it.



by 700+ customers for 3200+ clients
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